Robert Barnard
The Nexus Generation
Robert Barnard is a founder of D~Code, a research, strategy and innovation firm that helps organizations develop innovative strategies for engaging and understanding the Information Age Generations: Nexus (born from the 60s-late 70s) and the Net Generation (born after 1980 into a world of global digital communications). He is also the co-author of Chips & Pop: Decoding the Nexus Generation, a book that moves us beyond the stereotypes of Generation X. His presentations enable audiences to better engage this generation, and build stronger consumer, citizen and employee relationships.
Robert Barnard is a founder of Decode, a research, strategy and innovation firm that helps organizations develop innovative strategies for engaging and understanding the Information Age Generations: Nexus (born from the 60s-late 70s) and the Net Generation (born after 1980 into a world of global digital communications). He is also the co-author of Chips & Pop: Decoding the Nexus Generation, a book that moves us beyond the stereotypes of Generation X. Robert was named one of 100 Canadians to watch for by Maclean's Magazine in 1993 and one of Canada's Top 40 Under 40 in 1997.
Robert Barnard examines features of Net and Nexus common to young people of any generation, as well as the formative experiences and technologies that have helped to shape them - from the rise of the microchip to the fall of the Berlin Wall. His presentations enable audiences to better engage this generation, and build stronger consumer, citizen and employee relationships.
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5. Decoding Changing Models of Leadership
We often assume that people of all generations and life stages have a common understanding of leadership in our workplaces and civic lives. But is this really the case? Robert decodes how, in the transitions between youth, independence and family life, the experience and expectations of leadership change. What emerges from Robert's speech is a fascinating overview of the key paradoxes organizations face when discussing issues related to leadership – and how to overcome them. -
3. Decoding Life Stages: Young Independents
Young people are getting married and starting families later than ever before. The popular consensus is that they live in an ideal world, free of school and family obligations – but is this who they really are? Robert has been studying demographic trends for over 12 years, developing a rich understanding of how young people transition between adolescence, independence and family life. He has recently overseen a major study of "Young Independents" – those who have finished school, but not "settled down." Using unparalleled research, Robert decodes this segment, showing how their "cautious optimism" affects their behaviours and attitudes as consumers, employees and citizens. -
2. Decoding Young Employees
Many organizations say that they struggle to understand the work ethic of their young employees. Moreover, they worry about retention issues; it's a competitive marketplace, and recruiting strategies are becoming increasingly complex. So what to do? Robert decodes the employee/employer relationship, using his research to explore how life stage transitions between adolescence, independence, and family have affected workplace culture. What emerges is a better understanding of what many young people are searching for in the workplace, and how your organization can adapt with them! -
1. Decoding Loyalty
In a marketplace overrun with options, many assume that young consumers and employees lack a capacity for loyalty as employees and consumers. But does the problem lie within today's generations -- or do organizations routinely look at the problem in the wrong way? Drawing upon his extensive experience designing studies of youth populations, Robert decodes the various life stages of youth, from adolescence to independence to family. By highlighting the key life stage transition points modern young people face, Robert reveals important opportunities for building meaningful, long-term relationships. -
4. Decoding Stakeholder Innovation
Innovation is where many organizations see their future – in a marketplace filled with options and consumer information, it's seen as the only way to differentiate from competitors. But who needs to be involved for it to be done right? Robert has long championed the value of stakeholder innovation, particularly between youth, young adults and young families and the organizations that want to engage them. In a revealing, vibrant presentation, Robert decodes some of the best and worst examples of stakeholder innovation, showing how organizations can harness younger generations' desire to participate and influence decision-making.
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A very engaging speaker... dynamic, insightful; good content, delivery and timing.
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