Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Addressing a variety of topics surrounding branding, corporate strategy, creativity, content, and social media, Tite’s presentations are not only information-packed, they’re also infused with his unique humour–guaranteed to have you laughing while you learn.

A few weeks ago, Symbility Solutions sat down with Ron, and spoke with him about his experience working with companies that are trying to innovate. Check out this video below and see Ron explain how companies can go about innovating, using the metaphor of an automotive assembly plant. It’s a perfect example of how innovation can happen while still keeping regular revenue streams going.