Ryan Estis challenges conventional thinking on corporate culture, communication, client acquisition, brand ambassadorship and change. The former chief strategy officer for the marketing division of McCann Erickson, he helps companies, leaders, and sellers more effectively connect to their two most important audiences: employees and customers. Guiding audiences through the realities of the new economy, he blends interaction, energy, and actionable content to transform and elevate your business outcomes. Above, Ryan shares his two best ideas for generating more referral sales from a recent presentation.