Brand-Building Expert and author of What Great Brands Do, Denise Lee Yohn inspires, informs, and shares her completely different way of thinking about business. Blending her fresh perspective with her twenty-five years of experience working with world-class brands (including Sony and Frito-Lay) Denise is a leading authority on building and positioning exceptional brands. Denise recently appeared on Fox Business to discuss McDonald’s and J.C. Penny. Watch here.