Within seconds of walking on stage at TEDx Toronto, communication expert Mark Bowden announced to the audience that they had already decided whether he was “friend or foe.” The author of Tame the Primitive Brain: 8 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work, Mark’s communication techniques are used by top executives and political leaders around the globe who want to gain an advantage—beyond words—when they speak.

Watch Mark as he spoke to a thrilled crowd  on “The Importance of Being Inauthentic” (above).